Founded in 2007, eXtéres Corporation first introduced highly successful search engine optimization strategies, specific to the automotive industry, targeting high volume search phrases used by in market automotive consumers through our automotive specific subsidiary eXtéresAUTO, LLC. Later as dealers became more tuned in to the benefits of effective organic search, we added paid search strategies to supplement our organic search approach. Since the onset, eXtéresAUTO has provided our search services on a "market exclusive" basis which has proven to be very effective while dramatically increasing our dealers "share of voice" in their local search demographic. In early 2009, eXtéresAUTO launched the first solution in the automotive space to address the management of online consumer reviews. It was very clear early on that online consumer reviews were going to become a space where dealerships would have to become pro-active in order to avoid earning a default negative branding perception on a growing number of review and directory sites. Today, eXtéresAUTO continues to provide dealers with the most effective reputation management solution that does not favor any specific review site, but rather creates a balanced approach to online reviews by getting dealers' customers to write first hand authentic positive reviews on the review sites where dealers need them the most (a target that is constantly moving based on a number of variables). With no specific alliance to any particular review site, eXtéres reputation management is only concerned with what is best for our dealer clients.