earlyrobots raison d'etre gets its inspiration from combining the needs of different target groups: children, students, parents, schools and preschool ans after-school education centres. We have noticed that there are almost no activities in Den Haag to facilitate children entrance into the digital era. Lots of attention is given to children with learning problems while bright ‘early-achievers’ children are left with not much challenges and miss the chance to further develop their talents. At the same time, because of the general economic crises, we realised that the are not so many new jobs around for young students to earn their money and still be able to grow professionally. Last but not least for being father myself, I really understand and sympathize with parents. We have noticed that crashes and after-school care strive to offer activities that challenge and trigger children technical capabilities. We do not want to extra charge your children with more learning, we want them to discover the power of knowledge, numbers, critical thinking and co-creation using a playful gaming approach that will stimulate your child hunger for knowledge on how to achieve practical results with their robots. We believe in collaboration and synergies with schools and child cares, that is why earlyrobots offers a collection of workshops on specific themes that can be customised to the school learning objectives, interests and resources.