Smart Strength was founded by National Champion Powerlifter and pound for pound Australia's Strongest Man, Dr Ray Hope. Ray founded Smart Strength to help strength athletes unleash their inner champion and reach their greatest potential. We believe in keeping things simple, being as natural as possible and going back to tried and tested basics. There are too many big companies who don’t care about you, don’t care about the effect of their products on your health, don’t care if their products actually help you, and don’t care about the consequences of their actions on the environment and the planet. Smart Strength developed the Natural but KICKASS Pre Workout supplement Pure Power available from Strong Man Supps (https://strongmansupps.com/) and Amazon.com. Pure Power was developed because we couldn't find a Natural Pre-Workout that actually worked well and was designed for the specific needs of Powerlifters. Smart Strength has also developed Smart Shin Shields. The ultimate shin guards for deadlifts and box jumps. Nothing on the market even comes close to them in terms of protecting your shins and assisting, rather then detracting from, performance. They will be launching on Kickstarter soon. http://smartstrength.co/deadliftshinguards/ P.S. If you are into strength training, I highly recommend joining the Facebook "Smart Strength Training Group", https://www.facebook.com/groups/1521605141275144/