THE Community for Customer Marketing and Advocacy Professionals Join the CustomerX Community. Why? Customer Marketing, when done right, is the most important function in any organization. Unfortunately it isn't always done right, and doesn't deliver to it's full potential. Too many Customer Marketers operate at a very tactical level, disconnected from all the important growth initiatives of their company. The mission of CustomerX is to: 1. Elevate the roles of all CustomerX functions: Customer Marketing, Customer Advocacy, Customer References, Customer Experience, Customer Engagement, and Customer Relationships. 2. By connecting our work to the most important growth initiatives of our organizations. 3. Turning CustomerX roles into a career path to the C-Suite.