Brand Promise: It’s easy to enjoy our relaxed wine country lifestyle in a charming vintage escape. Experience the true taste of California, welcoming and naturally friendly. The art of enjoying life. Mission: To serve visitors, members and our community by promoting Sonoma Valley as a premier travel destination with the purpose of enhancing its economic vitality. Vision: To build awareness of Sonoma Valley and position it as an overnight, mid-week and year round destination while continuing to enhance the visitor experience. The Sonoma Valley Visitors Bureau is the region’s destination marketing organization representing more than 350 hospitality-related businesses. The Bureau coordinates the collection and dissemination of information about Sonoma Valley to visitors, residents, travel writers, publications and other interested parties. The Bureau operates two visitor centers, which are open year-round, seven days a week to welcome visitors to Sonoma Valley.