Easeoff™ is a technology brand that designs, manufactures, and markets smart nicotine delivery systems aimed to help smokers ease off their addiction. The company specializes in hardware and software development and leverages research in addiction psychology, machine learning, and gamification to change the habits of smokers. It is our aim to create a new niche of technology products that automate Nicotine Replacement Therapy(NRT) while integrating tracking methods and feedback to help the users manage their cravings and cope with change.