We believe that opening a child savings account should be a consideration as important as 'what pram to buy' when a child is born. 18 years is a great length of time to grow a sizable savings pot if you know how! Our mission is to work with parents to give children the best possible start in life through: - Collaborative saving - allowing family and friends to easily contribute to the savings pots of important children in their lives - Stock market investing - investing rather than saving to maximise children's savings pots over the long term - Financial education - building financial literacy so children know how to manage their money in adult life