Agile Marketing Solutions is an Atlanta-based interactive ad agency that specializes in search engine optimization (SEO) and analytics/client performance. The company was built on the belief that client service, industry expertise, flexible technologies and focus on ROI are the keys to success on today's search engines. Search Engine Optimization & Social Media Optimization The leading method to promote and bring traffic to your mobile website is search engine optimization (SEO). The two types of SEO you can use are desktop SEO and mobile SEO. There are several differences between them. Differences between mobile SEO and standard SEO: 1) Mobile SEO is specialized for search engines used in portable wireless devices. This type of SEO improves and optimizes the volume of traffic to a mobile site from mobile search engines. Mobile SEO is designing and coding your wireless site so that mobile search engines will find it. 2) Mobile search behavior is different from desktop search behavior in terms of category, intent and frequency. Mobile SEO experts use specific tools for mobile keyword searches such as the Google mobile keyword tool instead of using desktop keyword tools. 3) The search query and keyword volume of mobile web searches are different from desktop web searches because it uses mobile web browsers such as Opera Mini and Mobile Safari. A mobile web browser has effective optimization in displaying web content on the small screens of wireless devices.