We design the "how to use" and "how to feel" technology, whether it is a website, a system or an App, so that the experience of using it is pleasant, efficient and positive. ChocolatUX User eXperience Research & Design is a specialized agency in Human-Computer Interaction research and in intuitive interactive experiences design. We developed a User Experience (UX) model and methodology, based on several scientific disciplines, such as user’s psycho-sociology, behavioral economics, interactive design, usability, and human factors, among others.