Nothing Apparel is a new approach to modern Australian streetwear. Founded upon one story, one that many may share, Nothing Apparel encompasses heritage, culture and origin. Growing up as second generation immigrants, the founders witnessed first hand, the difficulties their parents had to go through to start a new life in a foreign country. For many, it is easy to picture the times our parents made sacrifices, whether for education, safety or even happiness. Giving up certainty, family, careers and even friends, those before us decided to take a risk and migrate... with nothing. Nothing Apparel is more than a line of clothing or a hoodie to wear out. It is an embodiment of why so many are able to do what they desire without considerations for basic aspects of lives that those before may have struggeld with. The underlying concept is to urge everyone to strive. Many may start with nothing, but that of course, is not what everyone must end with.