IHAF was established in 2005 based on an observation that the in-house agency community was lacking any formal venue to share and gain knowledge regarding the unique business of running an in-house creative services operation – and that as the marketing communications world shifts from traditional to non-traditional vehicles, the importance of knowledge sharing for in-house agencies would only increase. The intention of the In-House Agency Forum is to continuously evolve membership benefits and programming to keep pace with the changes in the marketing communications industry while focusing on three core offerings: * Benchmarking Data * Events and Conferences * Networking As of today, the organization has attracted a broad cross-section of corporate and supplier members and established itself as an integral professional community focused on best practices and the studied evolution of the in-house agency capability.