When I work with a business, I typically hear one of three things: People don't really get what we do. What we're doing now isn't resonating with people. Or, I want to have more impact on more people. One way or another, business is stuck and needs to move forward. If you're in one of these camps, don't beat yourself up. This is the very trial every rising business goes through before it goes big, blows up, and melts hearts, minds, and machines everywhere. But the difference between succeeding or sucking wind is this— your truth. You figure it out. You build your business story around it. And you rise to lead as the best. Truth is your undeniable gift. What do you do best that can significantly change another person's life? And, how do you be the change for that person? Truth is your story. It's the David that took down Goliath. It is the train that said, "I can." And it is the band of brotherhood, sisterhood, and parenthood that connects us through our shared beliefs. Truth is the rock Hypnotic is built on, helping you tell the story that sells you best. Defining your business. Attracting your ideal customers. And making sure your gift goes out into the world so the world can become a better place for it. Are you ready to own your own truth? Here are a few who have already: • Harvest Technology Group | 2021 investor day story and deck. Results: TBA • Altify | brand story launching a $3.2 Billion new category, customer revenue optimization. Results: Category leadership and company acquisition by Upland Software within three months. • Allocadia | 2019 Integrated Marketing Campaign. Results: 2X pipeline. Won Social Media Club LA's marketing campaign of the year award. • Communications Coach Bronwyn Saglimbeni and Resilience Coach Ben Kiker | inbound marketing plan, funnel, and courses Results: Maxed demand for business during COVID shutdown. Created passive income stream.