haia is a gender neutral 360-degree wellness lifestyle skin care brand designed to promote physical, emotional, spiritual, intellectual, social and professional well-being. haia uses biomimicry, the science of innovating and seeking sustainable solutions to human challenges by emulating nature’s time-tested wisdom, from four different biomes—high alpine, woodland, Australian outback + desert, and ocean marine. The line of products are divided into four different color-coded collections, with cleansers, toners, serums and moisturizers, each with its own carefully selected affirmation.