Every Ascend Rug begins its journey in the mountains of New Zealand, where the finest renewable wool from new Zealand's mountain sheep is carefully selected for its clean, bight whiteness and superior softness. Ascend Rugs offer custom designer rugs, handmade in New Zealand using the finest of natural fibres. Take a look at our designer rugs online and see the beautiful textures and intense colour from our wide selection of possible styles and rugs designs