Headquartered in New Delhi (India), Automotive Tyre Manufacturers’ Association (ATMA) is amongst the most active and well known national industry bodies in the country. ATMA works towards promoting and safeguarding the interests of the tyre industry in India primarily by acting as conduit between the Government and the industry. The Association strives to be an active participant in policy making process and holds frequent meetings with the Government departments to discuss the challenges being faced by the industry in the ever-changing economic environment.