Private Label’s award-winning Phoenix and San Francisco based team has been commissioned to create, reposition and brand spaces for the world’s leading commercial and residential developers, retailers, hoteliers and restaurateurs. We have projects in 5 countries and 23 cities worldwide. Specific project types include Hotels & Resorts, Master Planned Communities, Multi-family Housing, Condominiums, Restaurants, Retail, Clubhouses, Sales, Leasing & Information Centers, Renovation / Rehabilitation and Property Repositioning. By assembling a team of top tier professionals led by Private Label’s core members, we provide cost-effective and high-quality solutions that raise visibility, grow market share, generate high visibility in the marketplace, and above all else, enrich the client’s bottom line. SERVICES: STRATEGIC PLANNING & BRAND CULTIVATION Strategic Positioning Property Positioning Plan Brand Development & Consultant Oversight Property Improvement Budget Assessment INTERIOR DESIGN Conceptual Design & Analysis Design Development Custom Millwork, Furniture & Lighting Details Construction Documents & Specifications Coordinate with Architectural Consultants Project Administration PROCUREMENT SERVICES FF&E Layouts & Selection Procurement Budgets Custom Art Installations Visual Merchandising FF&E Warehousing Solutions Delivery & Installation SPECIALIZED SERVICES Culinary Design Menu Innovation Kit-of-Parts & Roll-out Design Brand Identity & Standards Graphic & Signage Design Public Art Coordination Sensory Design Unit & Guest Room Design Model Unit Positioning