Fairwater Marketing Strategies is a business-to-business (B2B) marketing and sales strategy consulting firm with a life science focus. What’s different about Fairwater Marketing Strategies? 1. Specialized Life Science Focus Cross-functional knowledge of the life science industry plus the service providers and investment community that support it 2. Strategy and Implementation Capabilities Combining the strategic, process-oriented discipline typically found at a strategy consulting firm with the creative thinking and implementation capabilities commonly sourced from a traditional marketing agency 3. Market-Tested Methodologies Client marketing programs have historically delivered a 6.6x return-on-investment in the form of new revenue