Good Times is a culture agency. We believe the re-invigoration of the entertainment and culture industries has fundamentally changed the way brands can (and should) create connections with youth audiences in China, and around the world. Good Times specializes in IP Content collaboration and sponsorships between brands and Entertainment, Sports, Esports, Popular Characters, and Talent properties. We help brands to plan and secure IP rights from the strategy phase, through contract negotiation and finalization, to utilising and creatively executing those rights and resources effectively to achieve marketing goals.