Our Agency DNA is "Think Inside and outside of the box, if the box isn’t there build it" The consumer is changing the landscape faster than many brands, agencies and media are able to pivot, which becomes the agencies clients’ competitive advantage. The lines have blurred, strategy is not driven by creative, or media; it is driven by the consumer and their experience. 26.2 works with a number of leading Brands, Creative and Full Service Agencies in delivering true top pedigree strategy, consultation, media planning, buying, and creative approaches that are dynamic. In addition the agency has a solid backbone in Traditional Media thus is able to "connect all of the dots". The agencies entrepreneurial approach to engineering media was highlighted as far back as 2010 by Ad Mob at Mobile Beat for the agencies Whole Foods Market Northern California Mobile Campaign. In 2013, the agencies worked with Pandora on integrating “Tap to” mobile technology for the Gardein “get swept off your meat” campaign an was highlighted at the 2013 IAB conference on Digital Audio. Fast forward to today, we continue to push forward with best of breed cross device, sequential messaging and dynamic mobile strategies.Participating in a number of Alphas and Beta's with Google and facebook and are deeply immersed in moving on-line impressions to off-line conversions and re-marketing.