At Gells, we want you to "feel good about your look". This principle was the foundation for our company which “gells” (pronounced jellz) our love of sharp looking apparel with our continued commitment to philanthropy. Gells was founded by a husband and wife team who have nearly twenty years’ experience between them ranging from marketing, to finance, to fashion. Our mission is to deliver high quality apparel that is eye-catching, fun and impactful -- 5% of all sales is donated to our Partner Charities.