At Between the Data we can help you use data you currently have to work for you to reach your goals. Using tools like customer journey mapping & process analysis we map out your current process as it relates to your goals THEN help you develop a plan to harness the data you already have to reach your goals. Don't have the data you need? No worries. We will collaboratively develop a road map for you to strategically serve your customers better while also capturing the right data at the right time.