We are a data-driven strategic consultancy company with 20 years of experience. Our primary focus is customer analytics consulting for high-level international clients such as Pernod-Ricard, Niko, Disney, Gucci, Avis, TUI, and many more. Through effective collaboration, we support our clients to understand their data and help them translate it into actionable steps to become customer-centric. Our team knows how to leverage multiple data sources resulting in maximum insight into the customers’ behaviours, motivations, attitudes, and demographics. We do this by having an ‘owl’s eye view’ of the world – integrating who, what and why – to help navigate the future. Based on our strong expertise in pricing, product portfolio optimisation, customer targeting and customer journey optimisation, we support businesses in resolving different challenges. Reach out to us if you are looking for ways to... build customer value by better understanding how motivations drive behaviour target the right customer with the right products, the right message and at the right time and develop better customer product and pricing propositions. As a small team of data scientists, marketers, client managers and storytellers, our strength lies in our collective creative energy, comprehensive expertise and experience. Guided by a shared passion for data, we work in a comprehensive yet agile way. If you want to place customers at the heart of your organisation and make evidence-based decisions to cultivate brand value, reach out to us at info@boobook.world!