Supporting your organisation in customer modelling, behavioural analytics, development of efficient 1:1 strategies and data related challenges. Nerds Rule was founded in 2017 to enable me to persue working as independent consultant after 15 years of working in the Retail- and Utility industry (national and international). As a data analyst / business strategist, the main focus areas are behavioural analytics, commercial application of customer data (CRM) and business process improvement. The approach is to build strategies from the ground up, looking at the lowest level of hard data available and consequently predicting how the customers will react on events. Using the built up knowledge, strategies can be mapped out accordingly. For contact or inquiries, feel free to reach out by mail on eelke@nerdsrulethe.world or by phone: 0031-647962686.