We are meats for people who give a damn. This is the rallying cry for eaters and ranchers alike. We give a damn about how the animals are raised, how the land is managed, the people who manage the land and animals, And last but not least it is the people at home and the chefs in the kitchens that make it all possible. How people spend their money on food shapes their health, happiness, communities, family life and the entire world in a major way.