Information is no more a luxury. The tools to remain informed are no more an impediment. The convergence of information and communication tools has enriched at multiple levels today's global and integrated society. Quality information is the key to sound connectivity. It is with this relationship between the demand for premium content and multiple means of accessibility that we have established The South Asian Times. Our core readership is the highly demanding Indian and greater South Asian (including Pakistani and Bangladeshi) population in the United States. This places a great responsibility upon us to not only report the latest news, but to provide a quality platform for this group to depend on. While we provide a sentimental connection to the sub-continent of South Asia, particularly India, we are an integral media entity that not only bridges the news and information requirements of our readership, but executes it with great clarity and quality. We have been able to gain the trust, loyalty and respect of our readers because of our ability to maintain the highest standards in Journalism, while also providing a great platform for our advertisers to deliver the information that is of interest to our discerning readers.