Big breakfast brands hide sugar in their products under “code names” like honey, date syrup and glucose. At the same time they pretend to be healthy with misleiding claims like “0% refined sugar, Source of vitamins, Rich in fibre.” While an average crunchy cereal in the supermarket contains 13.5g of sugar?! This has to stop. So in 2018 we set out on a mission to make people healthy again. How? By challenging the food industry with a bold, honest and healthy cereals alternative. Oh - and did we mention it’s freaking delicious? Have a look around and enjoy! Stuff we're proud of: 🙏 Available at Albert Heijn, Jumbo, Plus, Colruyt, Picnic, Gorillas, Getir, Flink, Jan Linders, Makro - 2022 🏆 FD Gazellen - 2022 🌳 Re-greened 4.5 million m2 of land - 2021 🏆 MT/Sprout Challenger50 - 2021 🌍 Best for the world - B Corporation - 2021 💚 FONK Coolest Dutch Brands - 2021 🏆 Winner Oranje Handelsmissie Fonds - 2021 🏆 Most promising B Corp Benelux - 2020 🌍 Officially certified B Corporation - 2020 🌳 2.686 trees planted - 2020 🏆 Sprout startup of the Week - 2020 🏆 FONK Challenger Brand - 2020 🏆 KVK Innovatie 100 - 2020