A uniquely different hospitality management company, SMASHotels builds innovative businesses by leveraging a diverse range of dynamic leaders with decades of industry expertise. This creative core of boundary-breakers are committed to providing distinct, engaging and unforgettable travel experiences that are truly aligned with the values and lifestyles of our guests. OUR PEOPLE AND OUR GUESTS: Our people are our most important asset, the guest is the reason behind everything we do, we are genuine and humble in our service approach, and we embrace the diversity of our people, which mirrors the diversity of the guests we serve. REMARKABLE EXPERIENCE: SMASHotels relentlessly pursues the finest talent, trends, and ambiences to create extraordinary experiences. A deep passion for exceptional customer service creates engagement and loyalty. Innovative programming and perpetual development keep us fresh and relevant. STRATEGICALLY USING TECHNOLOGY: SMASHotels embraces emergent technology to drive cost control, flawless operations, marketing, customer relationship management, entertainment and online engagement with our guests. LONG TRACK RECORD FOR SUCCESS: A consistent thirty-year track record as a financially disciplined investor and real estate asset manager has proven our agility and stability over the long term.