Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘one for one’ approach: with every bag you purchase, one will be given to a child in care. The Reality There are over 90,000 children in care in the UK and Ireland. One child enters the UK care system every 20 minutes. What’s more, over half are victims of neglect or abuse. Because children in care aren’t given a voice, the public don’t know about the problems they face everyday. Which is why it’s so important that their story is heard. New Radicals The Observer named Madlug as one of their New Radicals in 2016. Since then, our grassroots movement has spread throughout the UK and beyond. But we wanted to go further. That’s why we’re taking another radical step this year by moving our manufacturing process to Belfast. We’re working in partnership with USEL to offer disabled people and those with health related conditions a chance to join the workforce and earn a competitive wage.