A subsidiary of Inicia Incorporated, it's a boutique film production company. Previously First Drum presented The Last Poets (Bravo TV, aired 2003-2206), and is now engaged in its newfeature length documentary "Ride of Your Life," and a subsequent web TV web series by the same name. These will will focus on talking viewers vicariously along on motorcycle rides throughout India -- while exploring the people, culture, lifestyles, history and events of spectacular locations. 2017 schedule includes Ladakh (Himalayas), Ooty, Munnar, Goa the desert of Rajasthan, and the eastern Himalayas. 2018 includes Myanmar, Vietnam, Thailand and Cambodia, then cross country through China. 2019 includes a ride across America with insights to Americana, and then south into the mountains of Colombia, the sites of Peru, the deserts of nortern Argentina , the mountains of Bariloche and Patagonia, the bottom of the world in Ushuaia. Hang on, it will be the ride of your life.