Black women over-index for using social media, including finding out about products and services (12% higher), receiving exclusive offers, coupons and discounts (12% higher), and showing support for their favorite companies or brands (25% higher). Black women ages 18–34 and 35–49 are especially likely to utilize social networking sites for these consumer engagement activities. - Nielsen African-American Women: Our Science, Her Magic Report. Black woman owned businesses Earned average revenue of $24,000 per firm vs. $142,900 among all women-owned businesses.The gap between African American/Black women-owned businesses’ average revenue and all women-owned businesses is the greatest of any minority. American Express 2019 State of the Woman Owned businesses BWO has the opportunity to place Black women business owners in front of other Black women consumers looking through social and digital media for products and services they can trust, while also helping to increase the annual revenue of Black woman business owners listed with us.