AIME is a progressive online store with a commitment to forging authentic connections between independent designers and discerning buyers. By sharing stories and collaborating with the next generation of slow fashion brands, AIME provides a space for you to inspire, and be inspired. As well as the production of AIME mag – a biannual print magazine, we also produce music videos, articles and editorials. Most recently we have launched the AIME Store, stocking independent designers that we believe deserve to be seen.