To unleash workplace creativity. Traditionally, when we discuss “Work”, usually what we are talking about is Productivity. Productivity was the most important issue for businesses during and after the second industrial revolution: for manufacturing, retail and distribution industries. In the information age, Creativity will be the new focus of businesses which thrive. To maximize the potential of employees, it is necessary to maximize their Creativity, both individually and in collaboration with others. Spir’s technology gives workers the power to quickly and easily collaborate with others outside of their organization--enabling creativity through collaboration.