Futora, formerly called Modelity Marketplace, aims to enable financial institutions, retail banks in particular, to provide clients from all market segments with a vast selection of tailor-made, on-the-fly financial products with notional amounts as low as 5,000 USD. With its fully digitized solution, a buy-side organization can issue its own products as deposits, notes, savings plans, or other financial instrument wrappers, while automatically hedging the exposure with third-party investment banks. In order to fulfill this vision, Futora utilizes its award-winning AI-based technology, which manages the full lifecycle of the financial product, from pre-trade ideation to maturity, along with automatic connectivity to the investment banks.