IMI International is an independent marketing consultancy focused on insight driving profit. With 50 years of experience and offices on 4 continents, IMI serves 150+ partners across multiple industries to optimize marketing spend effectiveness. IMI is recognized as an industry leader in offering its partners fact-based thought leadership, 24/7 accessible insight platforms and custom solutions. We conduct and share global insights on a wide range of topics, our recent releases can be accessed via content.consultimi.com. Our content can also be found on our YouTube Channel: https://www.youtube.com/channel/UC0VurEGRWgKQgXurUfFzzeA/videos