Wouldn't it be great if buyers and sellers created more value together based on trust? The result: for vendors an increased win rate, higher margins and better retention. For customers: far greater outcomes tapping into the full range of their suppliers’ capabilities. Taken together this builds a powerful ecosystem of value with bigger ambitions about what can be achieved. Openness, honesty and transparency replace transactional behaviours that lead to conflicting interests and confrontation. Mutual Value’s purpose is to support its clients in the transition to this way of engaging suppliers, customers and partners. We offer consultancy, training, coaching and a toolkit to help our clients move towards this new, much more ambitious engagement model.