Accountable Marketing optimizes your marketing process in order to deliver sustainable results for your marketing department. Unfortunately too many marketers are unable to report their contribution to the company's revenues. As a lot of companies are looking for cost cutting opportunities it is extremely important to allocate the marketing budget to the most profitable activities. I am looking forward to working with senior marketers, brand managers and (their) management teams. You can make a start by downloading and reading one of my whitepapers or get your copy of YES! Accountable Marketing. This will help you and your team understand the drivers to be an accountable marketer, how the process of Pre and Post ROI for marketing works out for your organization and how to cooperate (better) with other departments.