The Middle East edition of Fast Company — the world’s leading business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and FastCompanyme.com inspire readers and users to think beyond traditional boundaries, lead conversations and create the future of business. We chronicle innovation with a laser focus on business leadership, practices, and strategy with a mission to impact and shape the Middle East region’s industry, society, and culture.