Sellmark OOD is based in Sofia, Bulgaria and is the official manufacturer of Sightmark, Firefield, and KJI for Europe. Sellmark is dedicated to making “Brands that Sell” in the outdoor space and our current focus is the shooting sports industry. Our vision is to be the number one developer of brands and products for the outdoor lifestyle markets. Sellmark continues to grow by entering new international markets while continuing to expand in diverse product offering. Sellmark has continually launched brands that have products in specific categories including: boresights, reflex sights, rifle scopes, laser sights, digital and traditional night vision, and other accessories. Sellmark continues to grow by entering new international markets while continuing to expand its diverse product offering. Founded in October 2016, Sellmark OOD and its employees are committed to bringing the most innovative, highest quality and cost-effective products to the ever-changing global marketplace. Sellmark’s first priority is to provide its customers with the best value in consumer outdoor products by integrating the latest technologies, designs, operational excellence and marketing efforts. Focusing on underserved, growing categories allows Sellmark to increase market share in core strategic market positions, and permit for better production and marketing efficiencies.