Alpha Tribe was born out of a strong need and desire to engage niches. After spending many years in the B2B sector for consumer products, we have the experience and talent to cater to a retail model. We hold ourselves to high standards, and make sure our values of integrity, excellence and sustainability come to life, and are reflected in our products. We know what it takes to be the underdog and come out on top. We know what the struggle of elbowing your way to the front feels like. We know what it takes to take what is ours. After everything we've been through to get here, if we had to, we'd do it all over again. That's what being Alpha is all about.