communicate + commit + compel = com.motion commotion is a ‘tradigital’ influencer marketing practice that combines marketing public relations and social media channels to inspire word-of-mouth and influence brand preference. It starts with ideas that move. The channels we employ on and offline help us connect with the social circles of influencers who are responsible for driving the majority of word-of-mouth and brand preference. In the simplest terms, we influence the influencers. For us, it isn’t about being out of the box. It is about being ‘in the circle.’