The Australian Polling Council is an industry body, established by Australia’s leading public opinion research companies with the aim of advancing the quality and understanding of public opinion polling in Australia. The objectives of the APC are: • to ensure standards of disclosure that provide an adequate basis for judging the reliability and validity of results of surveys that are published in the public arena; • to encourage the highest professional standards in public opinion polling and advance the understanding of and the confidence in how polls are conducted and how to interpret poll results; • to establish practical Guidelines and a code of conduct for public opinion polling in Australia; • to advance the Australian public’s understanding of how polls are conducted and how to interpret poll results; and • to inform media and the public about best practice in the conduct and reporting of polls. These guidelines aim to provide an appropriate balance between responsible disclosure to the public, the needs of media outlets, and the intellectual property rights of the polling companies. Member organisations are actively involved in public opinion polling in Australia and include: • Essential Research • Ipsos • JWS Research • Lonergan Research • Mediareach • Rebecca Huntley • Redbridge • SEC Newgate • The Australia Institute • uComms • YouGov Galaxy New members welcome. Contact: auspollcouncil@gmail.com