Helena Deneen is creator of Persona, A Bag Identifier. Persona’s unique circular design symbolizes the most fundamental desire. Everyone wants to get from Point A to Point B. That should also be the outcome for your belongings. Persona was meant to be a streamlined and refined take on existing options while provoking a bit of individuality. Whether you’re a road runner, a member of a sports activity to any group setting where bags are easily picked up by someone other than its owner, Persona is there to set your bag apart.