INTRODUCTION Since the late 1940’s Juffali has played a major role in the development of Saudi Arabia. It has introduced many new quality products, as well as innovative services, solutions and advanced technologies to the country. In keeping with the tradition of serving the country and to provide its citizens the best in class service, Walid Ahmad Juffali Company Limited (WJCO) was formed as a 100% Saudi owned company based in Jeddah, Saudi Arabia. The company focused on providing best in class products, services, solutions and advanced technologies. WJCO works in collaboration with customers to determine their requirements and business goals. Thereafter a tailor‐made solution in line with customers' business objectives is delivered.