Founded in 2013, in Cambridge, Massachusetts, Lineage Networks LLC is a software development company dedicated to bringing mobile shopping solutions to its customers. Their product, AisleConnect, aims to deliver the most seamless in-store retail shopping experience for its users by bridging the communications gap between shoppers and retailers using a mobile platform. Shoppers get a smartphone enabled shopping companion (downloadable on the App Store and Google Play store) for an augmented physical retail experience at different stores while physical retail stores get a platform which enables them to get real-time actionable data to better serve their customers.