We assist sustainability leaders in creating strategies for developing and marketing new greener consumer products and services. Clients include USDA Certified Biobased Label, Johnson & Johnson, US EPA's Energy Star label, Samsung, GE, Nike. Jacquie Ottman, founder and principal, is author of The New Rules of Green Marketing (Berrett-Koehler, 2011). The firm has a particular interest in products and services that help consumers avoid waste and use resources wisely. Their WeHateToWaste.com website (http://www.wehatetowaste.com) promotes discussion about how to live a no-waste lifestyle among influentials.