Viticultured's story began at the end of 2015 when we founded Mad Hatter Wine Co: a wine brand targeting everyday wine drinkers. We aim to make the process of discovering and buying wine easy - as we expand we will be focusing on other facets of the experience of buying wine and will become much more than a wine club. We are redesigning every aspect of wine from the people behind the winemaking to packaging, transport to the way in which it is sold and distributed and ultimately enjoyed by the consumer. Viticultured is driven by a desire to make great wines with small independent winemakers and to bring clarity, innovation and interest to a puzzling industry. We are a team of driven and creative individuals with a passion to challenge the industry constantly.