★Know your business. Grow your business. ★ We help small- and medium-sized businesses (SMBs) and startups gain clarity and increase profitability through analytics and financial operations. Think Power BI dashboards and KPIs, cash flow projections, pricing models, what-if scenarios, monthly operating reviews, revenue attribution, funnel conversion analytics, budgeting, etc. All that fun stuff 😉 Without context, revenue and profit are just numbers. That is, they represent a scorecard of what has already happened. But that scorecard is just an indicator of results — it doesn’t tell you how you got there or what is needed to move forward. It’s the story behind the numbers that is important. Think of revenue and profitability as the result of all decisions made in all the areas of business: marketing and growth, product, sales, legal, ops, customer support, development, etc. To understand the story behind the numbers, you have to understand how all these pieces fit together. We help you understand the overall health of your business and what’s working and what isn’t. We provide data and insight so you can make better decisions, come up with better strategies, and choose the right tactic to get you there. And not just by providing reports and metrics then wishing you well. Rather, by having a real partner to handle financial ops, brainstorm ideas, and provide clarity so you can focus on the right things.