Personal Alarm Watch is a discreet smartwatch for older people. It enables the wearer to get help from a 24/7 monitoring team at the touch of a button, wherever they are in the country. We created the watch in response to the unanimous dissatisfaction that older people feel with traditional pendant alarms. These red buttons are stigmatising and their limited range makes people feel trapped in their homes. There are 2 million people with red button alarms in the UK. They have suffered the consequences of a lack of innovation and no change in the market since the mid eighties!