MeasureCamp San Francisco, Inc is a 501(c)(3) nonprofit promoting free-to-attend events on digital analytics. First held in London in 2012, MeasureCamp is an unconference for the digital analytics industry. In 2016 MeasureCamp took place in 11 cities around the world. Held on a Saturday, it has a fun vibe and is free to attend. The event is about networking, exchanging ideas and solving problems for a young and evolving industry of professionals.