OTRA (On the Road Ads) brings out the hidden real estate of moving advertising spaces for brands to extend their reach to every locality. We connect advertisers to vehicle owners who make daily trips across streets in the city while ads are vinyl wrapped on their vehicles. We are redefining vehicle advertising by bringing in constructs like metric attribution, traceability, geotargeting that were only limited to digital advertising until now. By adding such additional value to advertiser’s outdoor campaigns, we are able to provide a reliable secondary source of income to all vehicle owners - personal or commercial.